How to Make Your Website Stand Out Against Competitors

The digital landscape continues to grow more competitive daily. According to Forbes, as of 2024, 1.09 billion websites are online. In this fast-paced world, making your website stand out from the crowd is crucial. Having great content and products isn’t enough anymore. Instead, you must look at your website design, SEO, and more. This article will cover the basics to help you get started.

Make It Easy to Use

The design of your website is a great way to stand out from the crowd. Ensure there is an easy-to-use layout. Users should be able to find what they are looking for in three clicks or less. Having a website that’s easy to navigate can instantly give you a leg up on the competition that insists on using overly complicated layouts, and it can help you get a few loyal visitors.

Use Branded and Modern Color Palettes

Your color palette is another great way to stand out against competing websites. Make sure the color palette coordinates well with your brand image. Avoid too many bright colors, like brilliant red or neon yellow. These can be harsh to look at for long periods and are often counterproductive because they turn people away from your site. Consider modern color palettes in neutral colors to make your site more appealing to every audience.

Use Quality Images

Imagery should always make a website more appealing. Interactive images that are micro-interactions, such as GIFs, keep audiences engaged. Many websites invest in stock photos, such as those on Shutterstock. Instead, opt for unique images to stand out. Pictures and videos should always be high-quality to ensure they don’t leave a wrong impression on visitors.

Consider Your Target Audience

Knowing your audience is crucial to standing out. There are many modern websites, and you can find one in every color palette imaginable. However, many of these websites are thrown together and don’t accurately reflect what the target audience wants. Instead, invest in a marketing agency to help with website design to ensure it’s appealing to your audience.

Website design can make or break your business. It can keep customers returning for more or make them vow never to return. That’s why investing in a marketing agency is crucial to help. Here at Arctic Marketing, we specialize in design, SEO, and marketing. Contact us today to discuss your website.